Content creation is a partnership process, and Red Flower Publications is proud of our history of working with authors in a spirit of cooperative creativity to bring quality products to professional people and institutions of learning throughout the world. Your Red Flower Publications editorial partners are skilled, highly trained professionals who have extensive knowledge of the market. We know the best ways to leverage and share your expertise with customers.
Here's what you can expect when you partner with Red Flower Publications:
Digital innovation. Books can be optimized for delivery in a variety of electronic formats, including publication on the leading full-text scientific database.
We have a long-standing commitment to quality, accuracy and reliability in our editorial and production activities, and the international sales and marketing reach to ensure your project is available and discoverable to the readers who need it across the globe.
You will work with a dedicated team of professionals to assist you through all stages of the process from proposal, manuscript development, production, and through to marketing and sales.
Red Flower Publications is a global company with an unparalleled international reach. We reach researchers, institutions in 45 countries, giving your products the widest reach possible. We strategically price your book by region to ensure your earnings are maximized according to market value. Additionally, Red Flower Publications participates in a number of information philanthropy efforts.
As a Red Flower Publications author/editor, you are entitled to a discount off the normal list price of many of our publications, excluding Major Reference Works. For more information, please get in touch with your Red Flower Publications editorial contact (Acquisitions Editor, Content Strategist, Editorial Project Manager, or Content Project Manager).
CONTENT TYPES
By collaborating with Red Flower Publications, you will work with a team of highly skilled professionals who support your vision and can offer expert guidance on how to best disseminate your content. We offer a range of digital and print products to suit different subject areas, information types and customer needs. These include:
Reference
Edited and authored by the most highly regarded experts in their fields, Red Flower Publications's highly-cited handbooks and references are an invaluable source of reliable background knowledge on both established and emerging subject areas.
Textbooks
Red Flower Publications publishes a wide range of innovative and award-winning textbooks for undergraduate, graduate, and professional courses, many of which also serve as foundational references for those no longer studying.
Fast-turn content
These fast-moving, e-leading products with a print on demand option offer a way for cutting-edge, high value material with time sensitive information to reach the market more quickly.
Major Reference Works
Our encyclopedias and comprehensive major reference works provide authoritative and accessible definitions and foundational information on a wealth of subjects, supporting in particular those engaging in cross-disciplinary work.
Reference Modules
Reference Modules are a focused collection of the most current interdisciplinary content from our Red Flower Publications Major Reference Works. Reference Module content is continuously updated making it an ideal springboard to cross-disciplinary investigation and discovery.
Series and serials
Our collection of series and serials combine book-style review and coverage of subjects with the regularity, continuity and development of topics typically found in peer-reviewed journals.
Laboratory and practical manuals
Red Flower Publications's laboratory manuals feature the latest methods and protocols researchers need to consult when working at the bench, while our practical manuals provide step-by-step design and operating procedures, including regulatory information, for use in technical industries.
Atlases
Red Flower Publications produces some of the most well respected and highly cited atlases supporting scientific research and study.
PROPOSAL PROCESS
Now that you have decided to partner with Red Flower Publications, the next step is to create a proposal. The proposal materials you send us will be evaluated by Red Flower Publications editorial staff and by selected external reviewers.
Working title
Titles and subtitles should be focused to include key terms that readers would use if searching for information on this topic
Keywords
Include key terms (not already included in the title/subtitle) that readers would use if searching for information on this topic
- Specify if this book is authored or edited
- Include address and contact details, qualifications and experience, and a short biography for all book authors and/or editors
Primary audience
Please indicate the most relevant target audience
Secondary audience
Please describe your entire audience in as much detail as possible, e.g. industry sector, job role, level, subject specialism.
If the book could be used for a course please provide details, including program and level.
Background and purpose
- Provide a brief description of this book, similar to what you would find on the back cover of the published book
- What is your purpose in writing this book? Why is there a need for a new resource in this area?
- What problem does this book solve for readers?
Benefits to audience
With reference to the target audience(s) listed above, please give details of:
- The information needs and daily challenges of the audience relating to the subject of the book and how your book will address these needs, challenges or pain points
- List three key features and content in your book that will be most valuable to the reader
Competition
Please list the books, websites or other information sources that would compete most closely with your book and briefly describe how they compare and why readers would choose your book over the competition
Table of contents
Please provide here or attach separately the planned contents of your book, including chapter titles and a sentence or two related to the scope/initial content plan for each chapter
If your book is edited, please include a tentative list of the chapter authors (they do not need to be finalized at this time)
Publishing timeline
Please consider and let us know:
- When would you be able to submit a complete manuscript?
- Are there any events or conferences where we can market this book?
Specifications
Please address each of the following with your best estimates:
- Number of double-spaced Microsoft Word pages you anticipate producing OR the total number of words
- The approximate number of illustrations and figures you anticipate including, and whether any of these would require color
- What other multimedia content (audio/video files), maps, etc. can you include to increase the market value of the book?
Reviewers
We use external reviews to validate the market for the book idea and provide suggestions that may help in its development.
Please suggest at least three experts in the field whose input you would value as part of our review panel; please provide their contact details below:
Name: Email address:
Name: Email address:
Name: Email address:
You will need to include the following in your proposal:
Title
Author(s) and/or editor(s)
Please include the names and background of the author(s) or the editor(s) and, if known, intended contributor(s). A brief curriculum vitae for each author/editor is welcome.
Aims and scope/Background and purpose
This section is the heart of the proposal and should give us a good sense of the purpose and scope of your project. You should take time to be as detailed as possible when writing this part of your proposal. Some of the questions to answer include: Why is this project needed? What will it cover? What will be the level of depth? What is special about the style and approach? What is special about the writers and editors?
Your intended audience and its needs
Tailoring content and features from the outset to address the needs of a particular audience will help to make it a success.
What problem does this product solve?
Clearly explain how this content will help readers. How will they use the content in their work? At what point in the researcher workflow does this help them solve a problem? What problems will this help them solve?
Competing resources
If competition to your proposed book exists, responding to the strengths and weaknesses of that competition in what you include will help us to position the book clearly for our reviewers and customers.
Table of contents
The table of contents should include part or section titles, chapter titles, appendices, and anything else that is part of the manuscript. List the chapters in the sequence in which they will appear.
Sample chapter
Be prepared to produce a sample chapter (or part of a chapter), if asked, to show the level, approach and style of writing of the book.
Qualified reviewers
Include the names and email addresses of at least three qualified reviewers in your field. Be prepared to rework your outline at a later stage in the light of feedback you may get from us and from our reviewers.
Clarity and discoverability
Help our reviewers to understand your planned content - and later in the process, potential readers to discover your content - by choosing a working book title, keywords and chapter titles that clearly describe the material you are covering using the most relevant terms.
Optional:
Multimedia content
Include any ideas about content beyond the book that can enhance the reader experience (i.e., video, audio, extended datasets, etc.). Please include how users would interact with this material, and whether it is essential to your project.
Although this is not an exhaustive list, the following are the broad subject areas in which we are looking for content:
List of subjects
Biochemistry, Genetics and Molecular Biology
Business, Management and Accounting
Chemical Engineering
Chemistry
Computer Science
Decision Sciences
Dentistry
Earth and Planetary Sciences
Economics, Econometrics and Finance
Energy
Engineering
Environmental Science
Health Professions
Immunology and Microbiology
Materials Science
Mathematics
Medicine
Multidisciplinary
Neuroscience
Nursing
Pharmacology, Toxicology and Pharmaceutics
Physics and Astronomy
Psychology
Social Sciences
Agricultural and Biological Sciences
Arts and Humanities
Veterinary
